Hello, Ladies!
I am sure that everyone of us has at least heard once about how Emma Watson’s fashion sense always brings fashionable to the whole next level. The Beauty and the Beast star has been promoting the live-action remake of the 1991 Disney animated classic in a myriad of designers, from Oscar de la Renta to Louis Vuitton. But on daily basis, she always seems to be able to pull out the simplest piece, delivering us with the most beautiful, effortless, yet sophisticated look. But, did you know, Emma is apparently very conscious of her influence in the fashion industry and to the teenage and young adults around the world. Thus, making an Instagram account of her own, called @the_press_tour that uploads the details of her fashion.
On this account, she is aiming to promote her new movie, which is going to be released this March, while also promoting the campaign of sustainable fashion. As the world’s most outstanding women, she is using her influence in a great way, by persuading people to wear eco-friendly fashion item.
The Harry Potter alum started the page with a photo of herself in Paris flashing a smile and rocking a patterned Stella McCartney black-and-white coat, paired with a white Boodywear T-shirt, a rolled-up Filippa K jumper, Good Guys Don’t Wear Leather white sneakers, and a black cap. With each post, she not only tags the designers of her look, but also breaks down how each brand is committed to eco-friendly fashion.
Following the first photo, Emma shared three clips, which one of it showed all angles of the blue Louis Vuitton dress we can’t get enough of that was designed by Nicolas Ghesquiere. “The dress fabric is Newlife recycled polyester, created from used plastic bottles,” she captioned it. “These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill.”
While the other,  showed her rocking an Oscar de La Renta Jacobian floral duchesse satin bustier paired with organic wool trousers and organic silk Burberry pumps for the first screening of the film.
And for this latest post, Emma flaunted her airport style as she left Paris and jetted away to London wearing a black Skin Free Skin faux leather bomber jacket paired with a bodysuit by Woron.

In this post, Emma showed what she wore for Forty interviews in London. She scored a very simple yet classy look with a beautiful well-cut white top, and a black sleek pants. Her Burberry pumps was handmade in Italy with organic silk. Overall, it was over the 90s, and we totally loved it!

And on her latest post, this Dior Darling rocked a very beautiful lavender colored long dress. It totally gives us the Belle feeling (well, she is Belle) but in a cool blueish purple tone, instead of yellow. Her hair was styled up with braids and buns, totally giving off the classic 90s lady vibes. We just love her styles soooo much!
Although she only launched the page a couple of days ago, she has already racked up over 314,000 followers (and counting).
We are looking forward to your next posts, girl!